Business Course Descriptions

BUSINESS

Knowledge Skills and Liberal Education Core

ACC 201 Survey of Accounting (3 hours)

An introduction to the fundamentals of accounting from the user’s perspective. The primary emphasis is the relationship between cash flow and accrual based income measurement. Includes financial reporting requirements and standards.
Prerequisite: MAT173 Offered Fall, Spring

COM204 Visual Communication, Graphics and Presentational Strategies

This course explores visual design, graphics and presentational strategies by introducing students to digital photography and layout and design skills. Students will learn digital and graphic design techniques using the leading industry software applications for desktop publishing and graphics illustration. Students will incorporate visual expression techniques and presentational strategies to produce brochures and newsletters.

COM241 Introduction to Mass Communication

A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure, and potential effects of each medium.

ECO 221 Principles of Macroeconomics (3 hours)

A study of macroeconomics (the “whole” economy), concepts and principles, plus current issues in macroeconomics. (Required for business and economics majors.)
Prerequisite: Sophomore standing Offered Fall, Spring

ENG 141 Expository and Research Writing (3 hours)

This is a course in written communication. Emphasis is placed on development, structure, and writing of abstracts, summaries, and critiques. Literary devices such as pro/con, cause/effect, comparison/contrast, persuasion/argumentation essays and research/synthesis skills are used through a research paper. Must receive a grade of “C” or better to enroll in ENG142.
Prerequisite: ENG140 (“C” or better) or Placement Offered Fall, Spring

ENG 142 Introduction to Literature and Criticism (3 hours)

This course presents literature—drama, short stories, novel, poetry and critical essays—from literary critical perspectives. Through reading, discussion, and critical writing, students become familiar with representative genres in literature as well as authentic criti­cal approaches.
Prerequisite: ENG141 (“C” or better) Offered Fall, Spring

FRE 100 Freshman Seminar (1 hour)

The course is a continuation of the Freshman Institute and will provide an in-depth introduction to college life, college realities, college expectations, study skills and time management. All students enrolled in their first semester of college will participate in this course.

CIT 105 Introduction to Information Technology and PC Applications (3 hours)

A survey of beginning basics; concepts and common Microsoft Office applications, responsible use of software and technology, file management techniques, and sound information consumption practices will be covered. This course is designed for beginners with little or no experience using MS Word. Other software will include Excel and PowerPoint. This is a hands-on skills and a conceptual course. Participants will be required to demonstrate software proficiency in the lab, as well as, through objective written tests. Students receiving credit for this course are not eligible to enroll in CIT111. Lab Fee of $45 Offered Fall, Spring

MAT 174 Finite Mathematics (3 hours)

A course with emphasis in business applications that involves the study of topics including linear functions, applications using linear equations in two variables, counting methods, probability, finance applications, interpretation of date presented graphically, computation of mean, median, standard deviation, normal distribution curve, and z scores.
Prerequisite: MAT173 with “C” or better, or placement Offered Fall, Spring

MAT 181 College Algebra (3 hours)

This course focuses on developing a conceptual understanding of college algebra and problem solving skills. The topics include functions and graphs, polynomial and rational functions, exponential and logarithmic functions, systems of equations, and combinorics and probability.
Prerequisite: MAT173 with “C” or better, or placement Offered Fall, Spring

BUSINESS

Academic Major Requirements: Business Major

228 Managerial Accounting (3 hours)

This course is designed to provide information to the management student who will be charged with directing and controlling operations from within the organization. Emphasis is placed on corporation reports, statements, schedules, and summaries pre­pared for the use of management.
Prerequisite: ACC201 Offered Fall, Spring

222 Principles of Microeconomics (3 hours)

A study of microeconomics (the “parts” of the economy), concepts and principles, international trade, and current issues in micro­economics. (Required for business and economics majors.)
Prerequisite: Sophomore standing Offered Fall, Spring

211 Business Law I (3 hours)

An examination of civil and criminal law and process and their interrelationship. The course also examines application of the constitution to business with particular emphasis on the court system and administrative agencies. Substantively, the content areas of torts and contracts will be examined. Offered Fall

355 Spreadsheet Applications for Decision Making (3 hours)

This course focuses on the use of spreadsheet applications as a tool for decision making. Included are topics such as design and management of worksheets and templates, and the use of built-in functions. Organizational uses in the areas of accounting, finance, marketing, human resources are discussed.
Prerequisite: CIT105/111/205 and MAT174 Offered Spring

201 Management of Organizations (w) (3 hours)

This course will provide an overview of the internal workings of an organization. It will survey the functional areas such as finance, marketing, operations, information and decision support systems, and human resources. The course will also examine the nature of the managerial job. This is a writing intensive course.
Prerequisite: ENG141 and Sophomore standing Offered Fall, Spring

121 How Business Works (3 hours)

This introductory course is designed to acquaint the student with a broad variety of topics that are fundamental to the understanding of business. These include the essentials of economics, finance, management, marketing, international business, strategy and ethics. The study and discussion of current issues in each of these areas will be used to increase the students’ understanding. Offered Fall, Spring

151 Introductory Marketing (3 hours)

This course exposes the student to the vocabulary of marketing and introduces many of the major principles and theories of the discipline. The focus of the course is on marketing’s relationship to the other business functions and on marketing function management as opposed to day-to-day marketing operations. Offered Fall, Spring

253 Marketing Communications (3 hours)

This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.
Prerequisite: MKTI51Offered Spring